Privacy Policy

Effective Date: April 20, 2026

Last Updated: April 20, 2026

At The Wright Choice Firm (“Company,” “we,” “us,” or “our”), accessible from https://www.thewrightchoicefirm.com/, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, schedule a consultation, submit a contact or application form, download a free resource, register for an event, sign up for our email list, purchase services or products (if applicable), or otherwise interact with us online.

By using this website, you consent to the practices described in this Privacy Policy.

1. Who We Are

Business Name: The Wright Choice Firm

Website: https://www.thewrightchoicefirm.com/

Business Location: Texas, United States

Contact for Privacy Questions: asia@thewrightchoicefirm.com

The Wright Choice Firm provides business law services, strategic legal advisory, legal audits, consultations, educational resources, and related support for business owners and founders.

2. Information We Collect

We may collect personal information that you voluntarily provide to us, as well as certain information collected automatically when you use our website.

A. Information You Voluntarily Provide

We may collect the following information when you fill out a form, book a consultation, apply to work with us, register for an event, subscribe to our email list, download a free resource, or otherwise interact with us:

  • Full name

  • Email address

  • Phone number (on some forms)

  • Billing address or mailing address (if applicable)

  • Business name

  • Information about your business, goals, legal needs, or other details you provide through contact forms, intake forms, application forms, consultation forms, or event registration forms

  • Responses submitted through free resource opt-ins, founder intake forms, consultation booking forms, or questionnaires

  • Payment-related information (processed securely by third-party payment processors, if applicable)

B. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Pages visited

  • Referring website

  • Date/time of access

  • Clickstream and browsing behavior

  • Cookies and similar tracking technologies

3. How We Use Your Information

We may use the information we collect for business, operational, and legal purposes, including to:

  • Provide, operate, and maintain our website

  • Respond to inquiries, contact requests, and support requests

  • Schedule and manage consultations, office hours, founder protection calls, and in-person appointments

  • Review and process applications, intake forms, and event registrations

  • Deliver legal services, legal audits, consultations, strategy sessions, educational resources, and related support

  • Send confirmations, scheduling details, onboarding details, follow-up communications, and service-related updates

  • Process purchases or payments (if applicable)

  • Send newsletters, educational content, updates, and promotional communications

  • Improve our website, offers, content, and user experience

  • Analyze website traffic and performance

  • Maintain business records and client communication records

  • Prevent fraud, abuse, or unauthorized access

  • Comply with legal obligations and enforce our terms, policies, and agreements

4. Payment Processing

We do not directly store or process full payment card details on our servers.

If payments are made through our website, they may be processed by secure third-party payment processors or commerce platforms, including Squarespace Commerce or other authorized providers.

These providers collect, use, and process payment information in accordance with their own privacy policies and security practices. We encourage you to review their privacy policies directly before submitting payment information.

Please note that some consultations, calls, or resources may be offered at no cost, while certain services or products may be paid.

5. Email Marketing and Communications

If you opt in to receive emails from us, download a free resource, register for an event, book a consultation, submit an application, make a purchase (if applicable), or otherwise provide your contact information, we may send you:

  • Newsletters

  • Educational content

  • Legal and business-related insights

  • Event announcements

  • Promotional emails

  • Service or offer updates

  • Transactional or administrative emails

  • Customer support and follow-up communications

We may use Brevo or similar email marketing and communication tools to manage subscriptions, email campaigns, automations, and related communications.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at asia@thewrightchoicefirm.com.

Please note that even if you opt out of marketing emails, we may still send transactional or service-related communications, such as appointment confirmations, scheduling details, application responses, resource delivery emails, or important account or service notices.

6. Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to improve your experience, understand website performance, and support business and marketing operations.

These technologies may be used to:

  • Remember user preferences

  • Improve site functionality

  • Analyze traffic and visitor behavior

  • Measure page and content performance

  • Support marketing, outreach, or campaign performance

By using our website, you consent to the use of cookies and similar technologies as described in this Privacy Policy, unless you disable them through your browser settings.

You may choose to disable cookies in your browser, but some parts of the website may not function properly as a result.

7. Third-Party Tools, Platforms, and Embedded Content

We may use third-party platforms and services to operate our website and business, including but not limited to:

  • Squarespace (website hosting and website platform)

  • Calendly (consultation scheduling and booking)

  • Brevo (email marketing and communications)

  • Google Analytics (website analytics and performance tracking)

  • Google Maps (embedded maps or location-related content, if applicable)

  • YouTube (embedded videos or linked video content, if applicable)

  • Squarespace Commerce or other payment providers (if applicable)

  • Fount or similar website chat or messaging tools (if enabled)

Our website may also contain embedded content, external links, or integrations with third-party services. For example, scheduling tools, maps, videos, or chat widgets may behave as if you visited those third-party websites directly.

We are not responsible for the privacy practices, content, or security of third-party websites, tools, or services. We encourage you to review their privacy policies before submitting personal information or interacting with their content.

8. How We Share Your Information

We do not sell your personal information.

We may share your information only as reasonably necessary in the following circumstances:

  • With service providers and vendors who help us operate our website and business (such as website hosts, scheduling providers, email providers, analytics providers, payment processors, and software platforms)

  • To deliver consultations, legal audits, legal services, resources, communications, or event-related support

  • To process payments or transactions (if applicable)

  • To comply with legal obligations, court orders, or lawful requests

  • To protect our rights, property, security, or users

  • In connection with a business transfer, merger, acquisition, or sale of assets (if ever applicable)

All third-party providers are expected to handle personal information in accordance with their own privacy and security obligations.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide services, consultations, resources, and communications

  • Maintain business, client, and inquiry records

  • Comply with legal, tax, accounting, ethical, or regulatory obligations

  • Resolve disputes

  • Enforce agreements and policies

The length of time we keep your information may vary depending on the type of information and the purpose for which it was collected.

10. Children’s Privacy

Our website, services, and resources are intended for business owners, founders, and adults, and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 without appropriate parental consent. If you believe that a child under 13 has provided personal information to us, please contact us at asia@thewrightchoicefirm.com, and we will take reasonable steps to delete the information as required by applicable law.

If you are located outside the United States and a different age threshold applies under your local laws, we will make reasonable efforts to comply with applicable requirements.

11. Your Privacy Rights

Depending on where you live, you may have certain privacy rights under applicable law, which may include the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information, subject to legal, ethical, contractual, or regulatory exceptions

  • Opt out of marketing communications

  • Request information about how your data is used or shared

To make a privacy-related request, please contact us at:

asia@thewrightchoicefirm.com

We will respond within a reasonable timeframe and in accordance with applicable law.

12. U.S. State Privacy Rights (Including California Residents)

If you are a resident of certain U.S. states (such as California, Virginia, Colorado, Connecticut, Utah, Texas, or others with applicable privacy laws), you may have additional rights regarding your personal information, subject to applicable thresholds, exemptions, and legal obligations.

These rights may include the right to:

  • Know what personal information is collected and how it is used

  • Request deletion of personal information

  • Correct inaccurate personal information

  • Access or receive a copy of your personal information

  • Opt out of certain types of data sharing or targeted advertising, where applicable

Because privacy laws vary by state and business thresholds, these rights may not apply in every situation. To submit a request, email asia@thewrightchoicefirm.com.

13. International Visitors

The Wright Choice Firm is based in Texas, United States, but our website may be accessed by visitors from outside the United States.

If you access the website from another country, please be aware that your information may be transferred to, stored in, and processed in the United States or other countries where our third-party service providers operate.

By using this website and submitting your information, you consent to such transfers, subject to applicable law.

14. Data Security

We take reasonable administrative, technical, and organizational measures to protect your personal information from unauthorized access, disclosure, misuse, or loss.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

You use the website and submit information at your own risk.

15. Attorney-Client Relationship and Confidentiality Notice

Submitting information through this website, including through contact forms, scheduling forms, application forms, chat tools, or email opt-ins, does not by itself create an attorney-client relationship between you and The Wright Choice Firm.

Please do not submit confidential, privileged, time-sensitive, or highly sensitive legal information through this website unless and until an attorney-client relationship has been formally established.

Any information submitted before a formal engagement may not be treated as privileged or protected to the fullest extent allowed under applicable law.

16. Do Not Track Signals

Some web browsers may transmit “Do Not Track” (“DNT”) signals. Because there is currently no universally accepted standard for recognizing or responding to DNT signals, our website may not respond to them at this time.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, website functionality, or service providers.

When we make updates, we will revise the “Last Updated” date at the top of this page. Your continued use of the website after changes are posted constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this page periodically.

18. Contact Us

If you have any questions about this Privacy Policy or would like to make a privacy-related request, please contact:

The Wright Choice Firm

Email: asia@thewrightchoicefirm.com

Website: https://www.thewrightchoicefirm.com/